Audio branding has been quite relevant in broadcast advertising. It is not surprising that this trend caught on in the digital marketing space as well since audio branding can be quite memorable. Marketers are cashing on audio branding by actively using it on social media by using these audios in their stories and posts.
How Audio Branding is influencing the business?
The audio branding process takes time, attention and commitment. You have to stick to it and do similar things repeatedly so that the consumers relate the sound with your brand. Some of the best examples of audio branding are:
Xiaomi
Even if you are not a Xiaomi user you definitely might be knowing the ringtone of a Xiaomi. Many a times users get confused that their phone is ringing while there is a call on other persons phone. Also Xiaomi has capitalised on its audio branding, they even made a commercial with tagline “kiska baja?”when Xiaomi became India’s No.1 Smartphone Brand.
Intel
Another best example in audio branding is intel which is there since decades. You will know it is intel when you listen to any commercial of an intel inside computer just by its audio. The versions of the intel bong has changed over the years but the 5 notes have remained constant. Today you cannot think of intel without the Intel bong.
Netflix
How will you know if a movie is a Netflix originals or a third party?? Netflix had a simple answer for it. Just watch out for the Netflix indent Animation. Whenever a Netflix originals start it starts by an audio and a big red N.
Google Pay
One of the most influential brands in audio branding is google pay. If you do a transaction, for a successful transaction you will know that by the audio of the transaction. Not only you but the people around you will know that this was done by google pay. That is the power of audio branding that google pay has developed.
SuperCell
Who has not played Clash of clans! One of the most viral and epic games a few years back. It was none other than SuperCell. Also each time the game started, the sound of Supercell appeared. Now any time you listen to that sound you will know that it is SuperCell! Also Supercell has 2 types of audios: first, if for the brand Supercell other varies with the games. So just by the sound of it you can guess which game it is.
Today audio branding is becoming a necessity for brands to be in the constant presence of the people. Marketers are trying each and every way to be in touch with the people and that is what is necessary in today’s competitive world. After all it seems audio branding might be a ‘sound’ Solution especially in the digital space.
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